DISCOVER STATE-OF-THE-ART STRATEGIES TO CREATE AWARENESS, REACH MORE TARGETED AUDIENCE, GENERATE AND CONVERT LEADS, DRIVE TRAFFIC TO YOUR SITE, INCREASE SALES AND REVENUE IN A COST-EFFECTIVE, RESULT-ORIENTED AND MEASURABLE WAY; ATTEND OR NOMINATE DELEGATES TO - DIGITAL MARKETING & E-BUSINESS STRATEGIES WORKSHOP.
Target Audience: SME Business Owners or Managers, Webmasters, Marketing Managers, Brand
Managers, Biz Dev. Managers, Sales Managers, IT Managers, Digital Marketers. # Anyone who wants to discover and master how to use Digital Marketing to reach
more targeted audience, generate more leads and drive traffic, and increase
sales and revenue in a cost-effective and measurable way.
COURSE OVERVIEW:
Truly, the internet has changed the way we
communicate, learn, shop, socialize, market and sell our products and services.
And smart organizations and individuals are leveraging on Digital Marketing and
E-business strategies to reach, analyze, brand, market and sell their products
and services to a bigger market in a cost effective and measurable way.
Digital marketing is an umbrella term for
the targeted, measurable, and interactive marketing of products or services
using digital technologies to reach and convert leads into customers. The key
objective is to promote brands, build preference and increase sales through
various digital marketing techniques. The combination of digital
marketing + E-Business strategies equals a successful business system that generates
and converts leads to revenues in a cost-effective and measurable way.
TRAINING OUTCOME:
It is expected that at the end of this workshop
attendees would;
Master cost-effective, result-oriented and measurable ways
to optimize their websites, create awareness, promote their brand, generate and
convert leads, drive more traffic to their websites, blogs and stores, analyze
how visitors find and use your site, and increase sales and revenues leveraging
on the power of the web. Master how to promote your businesses and brands through
blogs and social media (Facebook, Linkedin, Twittter. Master techniques to write and broadcast persuasive sales
letters, newsletters and promotional materials, and how to conceive catchy
headlines that arouse interest and attention on your digital and printed
banners. Master E-business and social marketing strategies and
techniques to reach, attract, engage, and convert prospects to loyal customers and
convert customers to ambassadors.
COURSE OUTLINE:
At this hands-on
workshop attendees shall master the state of the art techniques, strategies and
best practices of;
i.
SEO (SEARCH ENGINE
OPTIMIZATION): Search engine use has become a
mainstream in the business world today. A recent survey indicates that 99% of
Internet users use search engines, such as; google.com to find the providers of
the products or service they are looking for. So don’t be left out. Discover how to optimize your website to rank
on Google’s Search Results First Page and other major Search Engines. And let
the people that need what you offer find you instead of the other way round.
ii.
GOOGLE DISPLAY / AD
WORDS: Discover how to set up target, interactive,
measurable and cost-effective ads on Google search or display platform and
drive great traffic to your sites and store online and offline, thereby
increase sales. It helps you
increase sales by getting your ads on relevant sites and in front of more
people, more often, so that when they come to buy, it’s your business that is
top-of-mind.
iii.
GOOGLE ANALYTICS: Google
Analytics and related products can help you turn customer insights into
actionable solutions for your business. It lets you do more than measure sales
and conversions. It also gives insights into how visitors find and use your
site, and how to keep them coming back.
iv.
SOCIAL MEDIA
MARKETING (FACEBOOK, LINKEDIN, TWITTER ETC): Discover strategies to promote your brands and products, as
well as engage your prospects, customers and
clients on Social Media platform thereby earn their loyalty and patronage.
v.
EMAIL MARKETING
TECHNIQUES: How
to create and broadcast colorful and interactive e-Mail newsletters to thousands or millions of Nigerians email addresses
promoting your products, events, programs etc., and how to get bulk valid
Nigerian email addresses of any city, state or demography want to target.
vi.
COPY WRITING TECHNIQUES: How to write persuasive
sales letters, marketing or promotional materials with strong call to
action.
vii.
ADVANCED BLOGGING
BLUEPRINT: How to promote your
businesses, brands & services through blogs. How to set up a great blog in
less than 15 minutes. Blog niches and contents you can publish and attract huge
traffic, readership and advertisers. How
to drive huge traffic to your blog. How to monetize (make money) from your
Blog.
viii.
CATCHY CAPTIONS &
HEADLINES CREATION:
How to create catchy headlines that arouse interest and attention with your digital
and printed banners/adverts. Attendees will also get a 20 page report of
result-oriented headlines one can adapt, tweak, customize and fully use for
profitable campaigns. Note: 90% of
adverts online and on printed materials fail due to unattractive caption
headlines.
ix.
E-BUSINESS STRATEGIES: Master E-business and social marketing strategies and
techniques to reach, attract, engage, and convert prospects to loyal customers
and convert customers to ambassadors. Also,
discover how to start accepting debit cards payments on your site within 48
hours without spending any Integration or Set up fee.
BONUS
·
Free Support - 3 months free support and coaching.
·
Early bird - Registration before October 20th
entitles 15% discount.
·
Free Manuals & tutorials
FACILITATORS
Tony Nwokolo - Business
Owner, Author, Blogger, Digital Marketer, E-Business Consultant.
CEO., S. STRATEGIES
SOLUTIONS www.strategicsolutions.com.ng Owner,
Booksmart Online Book Store www.booksmart.com.ng
Afolabi
Joshua - Social Media and Digital Marketer. CEO of Jauren Plus, a renowned High
Performance Coach, Social media/Digital Marketing Expert, and Real Estate
Consultant.
Olalekan Adebumiti – Blogger, Author, Creative Writer and Digital
Marketer, Social Media Expert
DATE, TIME & LOCATION
Date: October 28th & 29th, 2015.
Venue: Fresh Dew Conference Centre, 71, Mobolaji-Bank-Anthony Way, Ikeja,
Lagos.
Time: 9: 00am - 5:00 pm
Registration Fees:
N50, 000 only (Fifty thousand naira) only.
Covers; training materials and facilitation, Tea break, Lunch
and Certificate per participant.
Early bird - Registration before October 20th entitles 15% discount.
Workshop Requirements: Since the course will be more of hands-on
training; 30% theory and 70% practical, attendees are expected to come with
their laptops, internet modem, or access the internet via the wifi we shall
provide at the venue.
To register, please
visit our website fill and submit the registration form online or pay at our
office or issue a check in the favour of SUCCESS STRATEGIES NIGERIA.
Should you need more
information, please do not hesitate to contact us.
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